Villa Moda epitomizes the luxury of Middle Eastern boutiques. Rana was commissioned to create an ad campaign
for the department store.
Steering clear of the traditional formula used by European boutique campaigns, Rana commisioned photographer Youssef Nabil to create a campaign that showcased the
modern luxury of Villa Moda, while expressing a distinctly Middle Eastern allure and nostalgia. They worked together creating this shoot that was framed with a collage of Rana’s ephemera found from around the Middle East.