It all began with the idea of taking a Lebanese eatery to another level, fast and modern.
Ziad Antoun, Noura’s CFO approached Rana Salam Studio to come up with a solution for this project that has been simmering for years . Looking at the connection between Paris and Beirut after Lebanon’s 1950s independence from the French mandate, the studio stumbled upon some amazing research, both visually and politically that lead to the unique graphics applied here in the final results. The studio got involved in the whole brand creation, from the interiors to the brand’s tone of voice, logo, takeaway boxes, stickers, wall graphics etc.