It all began with the idea of taking a Lebanese eatery to another level, fast and modern.

Ziad Antoun, Noura’s CFO approached Rana Salam Studio to come up with a solution that has been simmering for years from the interiors to the graphic. Looking at the connection between Paris and Beirut after Lebanon’s 1950s independence from the French mandate, the studio stumbled upon some amazing research, both visually and politically that lead to the unique graphics applied here in the final results.

The studio developed the new logo with an echo to the original one, keeping the extended line of the letter ‘N’. It also got involved in the whole brand creation, from the interiors to the brand’s tone of voice, logo, takeaway boxes, stickers, wall graphics, keeping the Rana Salam style of graphics in the making.