B R A N D E L I C I O US
As a Creative Director, contemporary artist and all-around cultural collector, designer Rana Salam is here to share her secrets! If you are a designer and love Rana’s style and philosophy, then this course is for you!
Class 01
Research! Research! Research!
For a brand to be unique, research is key to the foundation of your project. Your research will cover everything related to the subject, from words that evoke emotions to images that set the mood.
Class 02
Name is Everything
Naming is a key exercise in creating a brand. It is the process of identifying a viable name for a company, product, or service. In this class I will show you how to generate great names from unexpected sources.
Class 03
Mood Boards
Mood Boards are your cooking pot!
We show you how to mix your ingredients to make beautiful
design results.
Class 04
Logos, Monograms & Pictograms
Branding is the process of building a brand’s personality, starting with its logo. In this class, we review a variety of logo creations, then we look at fonts and shapes to generate beautiful logos, monograms and pictograms from your chosen brand name. We will also look at how to select fonts that would best support the brand.
Class 05
Colors and Patterns
This class will teach you how to extract colors through observation. From looking at fashion, food and graphics, Rana Salam encourages you to use your instincts to extract a color palette through own eyes instead of the traditional color wheel formula.
The class with also teach you the use of Pantone palette and CMYK artwork ready for print.
The creation of patterns for print, textiles, and wallpaper is also included.
Class 06
Mockups & Presentation
Did you know that a million-dollar idea can be lost with a bad presentation?
In this course, we’ll cover presentation tips and tricks, mockups, and all of the specific deliverables to include. Learn how to entice and inspire your clients to dream bigger and really feel their brand’s essence.
Get in touch
Drop us an email if you are interested in our one-on-one course with Rana Salam.
