Picon

Agency Leo Burnett approached Rana Salam Studio to design packaging to celebrate 50 years of Picon. The client wanted three women artists who were also mothers to redesign the graphics in a contemporary style. Rana played with the Picon logo – replacing the ‘co’ in Picon with the number 50 -  and included her familiar flowers and stripes to create a stylish look for the brand. The campaign ran for a limited time, during which the Rana Salam-labelled products became a best-seller.