Dent De Lait opens its second branch this week celebrating our branding, super graphics and space design.
Dent De Lait opens its second branch this week celebrating our branding, super graphics and space design.
Verdun, Beirut, Lebanon ✪ Verdun, Beirut, Lebanon ✪
Verdun, Beirut, Lebanon ✪ Verdun, Beirut, Lebanon ✪
living between…
A PIONEER
A product of many cultures, the multi-lingual art director Rana Salam is equally at home in Beirut, London, Paris, Dubai and Miami, where her practice is currently based. After receiving a BA in Graphic Design from London’s Central St. Martins, she pursued her MA in Visual Communications and Art Direction from the Royal College of Art.
Rana has been running her design studio for over a decade, specializing in brand creation and rebranding, producing distinctive designs for clients that include Harvey Nichols, Villa Moda, Liberty of London, Boutique 1, the V&A, and Paul Smith.
She is among the most celebrated designers, known for her understanding and use of
Middle Eastern popular art and culture, drawing on vibrant imagery and merging it with
the latest design technology to create a unique vision in graphic design and art direction.
Her journey began during her time at the Royal College of Art in 1991, where she started exporting her Arab culture
to the West, determined to change people’s perception about the Middle East through the
power of design.
Her work has been widely published in magazines such as Harpers Bazaar, Vogue, Elle Deco, Wallpaper, Creative Review, Design Week, Aishti, Bespoke, Canvas, Brown Book, Monocle and many others.
In 2010, Rana Salam STUDIO relocated to Beirut.
A year later, she opened the Rana Salam SHOP selling home products and a collection of accessories,
art prints, and one-of-a-kind objects with stories to tell and sell from the Arab world.
Her ‘vintage finds’ section features unusual objects collected during her travels.
Her artistic intention is to change the perception of the Arab world in a fresh, engaging, positive light.
Rana’s visual cues are mainly from popular culture,
such as fashion, food, street ephemera, and
signs of consumerism, which she translates into
visually captivating solutions for her clients, delivering a contemporary reinterpretation that extends the global relevance of her designs across everything from
retail spaces، interiors to products.
The daughter of pioneering Lebanese architect
Assem Salam, Rana grew up in Beirut, Lebanon. Her father gifted her a Vespa at the age of fifteen which inspired her to explore the city’s streets, unconsciously exposing her to the shaabi (popular) culture that later became her inspiration.
Her mother, Josephine Bisharat, born in Jerusalem, studied at Vassar College, NY, followed by a fellowship to Harvard University focusing on Middle Eastern studies. She then returned to the Middle East to teach at both the American University of Cairo and then Beirut.
She loved cooking and baking, which had a huge impact on Rana’s childhood, growing up surrounded by cookbooks such as The Joy of Cooking, Chez Panisse, and A Book of Middle Eastern Food by
Claudia Roden.
one more thing…
Inspired by Paul Smith, Sonja Rykiel, and Kate Spade,
It’s easy to see how these brands have influenced
Rana's work.
Rana Salam’s career took off straight out of college when she designed the windows of the upscale London store Harvey Nichols, translating hand-painted Beirut street billboards and pop stars into glamorous Western icons such as Bettie Page and Brigitte Bardot. Soon, Liberty of London embraced the flair of Middle Eastern street art and commissioned Rana to design their then-new swimwear department.
Harvey Nichols London window design,1995
Rana has since acquired broad experience and developed specialized knowledge in art direction, design and consultancy for retail, product, print, hospitality, and exhibitions. Her design reputation is also well-established within the GCC and globally.
a milestone
Rana’s career highlight came in 2008 with the publication of her book,
‘The Secret Life of Syrian Lingerie’. Co-authored with Malu Halasa.
The book has sold 10,000 copies to date.
Curiosity killed the cat…
How did this all begin?
Ironically, it was not until later, during my design education in London, that I studied and fully discovered my own country’s creativity.
With no facility for formal design education in Lebanon during the civil war, I left Beirut in 1986 to pursue my BA in Graphic Design at Central St. Martins, followed by an MA in Visual Communication and Art Direction from the Royal College of Art.
London in the 80’s, tell us more…
At the time, London was leading the global design and branding explosion, artistically expressing the era through the creation of iconic designs in magazines such as The Face, ID, and Wallpaper. Inspired by London’s projected introspection, I turned to Lebanese popular art and culture, exploring it and merging it with the latest design technology. Creating my own distinctive style, I started to export my culture through projects to change people’s perceptions of the Middle East.
If you were not a Graphic designer, what would you like to be?
I’d be a fashion designer who wanted to be a cook!