Announcing a new travel lecture series through a visually immersive presentation inviting individuals to reconsider images of the Modern Middle East through its popular and visual culture. A journey from childhood, career and to a socially conscious approach to design, merging the worlds of art, fashion, film, publishing, interiors and branding.

Designer Rana Salam takes you thought her journey on how she stumbled upon this underground industry in Damascus, Syria. She will share mesmerizing images from her research that were not even included the book, and tells the story and her adventure with her co-editor Malu Halasa on how they discovered the factories, photographers and designers to this underground world of lingerie.

A one of a kind chronological journey that sheds light on the milestones of Beirut’s design history right through to today. From the flourishing years of the1950s and the maturing era of the 1960s and 1970s, all the way through the civil war of the 1980s, to the restoring phase of the 1990s and 2000s. This lecture pinpoints key moments, pivotal designers and great achievements that built the city’s reputation through its progressive design scene, from design education, to architecture and interior, product and graphic design.

Dive into the designer's world in this lecture series on Branding and Creative Expression. Art Director Rana Salam shares her journey in creating her 'Wow and Wonderful World', revealing tricks for tapping into your creative genius within. This lecture will reveal the secrets to her artistic language of letters, patterns, and colors. It will also share her journey through the design evolution across the Arab World, UK, and US. Learn business insights – from client handling to pricing strategies. Includes a spotlight on transforming London’s Comptoir Libanais into a global Lebanese sensation!